Mercadito 5.4.5

In general, the availability of affordable fruits and vegetables poses a significant challenge for consumers in Panama. Locally sourced products are predominantly carried by supermarkets, often at premium prices, while budget-friendly options are typically located far from urban areas.

Similarly, small-scale farmers face obstacles when it comes to reaching end consumers directly. Mercadito emerges as a solution for these farmers, offering access to a broader customer base that includes wholesalers and retailers, ultimately enhancing their profitability.

Mercadito is a tailored product designed for the agricultural sector, aiming to bridge the gap between traditional markets and technological advancements that have yet to be fully leveraged.